This month, I'm sharing a few chapters from my new book The Art of Relevance in advance of its release. I wrote this book because of a fundamental curiosity about what relevance is and how it works. Here's one of my favorite stories about the London Science Museum and their work to make their science shows relevant to families with deaf or hearing-impaired family members.  This chapter appears midway through the book. The Art of Relevance has a central metaphor that relevance is a key that unlocks the door to meaningful experiences (which live in a room). To get into this chapter, imagine that your institution/program/art is a room. There are doors through which people enter your room. This chapter explores the difference between connecting with new people by building new doors vs. connecting with new people by changing the content of the room. Build a Door or Change the Room? Once you understand your community of interest, you have a choice. You can build relevance by constr...