Early Morning
Meditations on Relevance, Part 2: Content vs. Form
In pop culture-land, relevance is all about now. Who's hot. What's trending. If people on the street are talking about X, the museum should be talking about X too. This is the least useful form of relevance for the arts. "Now" is not an easy business model to chase--especially for institutions rooted in permanence. "Now" requires major changes to how we work and what we offer. "Now" comes off as disingenuous and irrelevant if done wrong. And now is not tomorrow. It is not the long term. It is just now. Endlessly, persistently, expensively, now. I used to work at The Tech Museum of Innovation in San Jose, CA. Our mandate was to be the museum of Silicon Valley--not of its material history, but its pulse of innovation. This was impossible. The exhibits we put on the floor were immediately dated. Their physicality, long timelines, and big budgets made them immutable objects. They didn't speak to the thrilling drumbeat of change at the heart of inno...
